Los Angeles (Press Release – January 21, 2014) – It’s that time again – when we review the past year and predict how food and hospitality trends will appear in 2014 and beyond.
Forecasting future directions relies on a careful balance of correctly interpreting history and foundation, along with an analysis of the current consumer frame of mind.
The Next Idea’s report is based on findings from leading market-research firms, augmented by our own consultants’ grassroots and global experience this past year working with our national and international clients. It is also based on our experience observing and forecasting trends for the past 11 years.
We are, after all, what we eat!
As we look forward, where is the link between the sphere of global change and the microcosm of emerging food trends? Simplistically, the connection is derived through transparency and honesty. As world events and advocacy pump through traditional and modern media platforms, consumers can’t help but take notice of grass roots messages and connect with other consumers who are exposed to the same. They are forming new opinions and their needs modify. This has led to a demand wave shift and an overwhelming mandate for honesty and truth at large as well as in the human fuel we call ‘food’.
While 2013 has been a unique and exciting year, we now explore how this impacts the future. At The Next Idea, we are passionate about trends and about focusing our concept development work to address future trends before they become part of the mainstream market.
For more information about our Eating Out Forecast 2014 and forward report, please visit - http://www.thenextidea.net/content/blog.